So, you finally settled on the perfect name for your product or service – it describes the business without being overly descriptive, it tells your customers exactly what you want them to know and it’s catchy. That’s fantastic! Finding just the right name is vitally important to the success of any product line or service.
Is it required that I register my trademark?
No, not at all. However, registering your trademark, specifically your Federal trademark, does provide you with several advantages:
- The right to use the circle-R symbol as notice to the public about your Federal trademark
- The exclusive rights to the name within your industry across the country
- Establishing brand identity
But what if someone else already came up with that name?While the name may be unique and distinctive to you, there is a possibility that another party already has prior trademark or common-law rights to the name for your industry. Before you invest time, money and effort into your name, do some research. The first places to check are right at your fingertips – the World Wide Web – and they’re free!
Preliminary Search Sites:
- The Trademarks section on the USPTO Web Site
- Your Secretary of State to see if they have a searchable database of names. You can find a listing of all states here
- Major search engines – put your product name in quotes to find exact matches; use keywords with your product name to find relevant hits